re:cycle

this is a magazine about urban, green, bicycle culture.
the title signifies this combination of interests: hip, healthy, young-ish biking lifestyles in the city meets movement for the environment.

cycling is fundamentally/basically green, healthy and do-it-yourself - zero emmisions, recycled parts, human energy. it also goes hand-in-hand with alternative to mainstream consumer culture. this magazine is premised on the conviction that bicycles and the environment are not only for hippies, europeans and nerds.

target audience
age group: early 20s to late 40s
income level: 45000 and up
education level: 4-year college and/or postgraduate
gender: neutral
locale: urban

departments
green: eco-friendly and recycled products
trek: cool path: how i get to work
street: nyc, copenhagen, singapore, tokyo
gadget: repair manifesto

features
features will vary widely. one can be a focus on a celebrity or politician or whoever that is changing/advancing/challenging cycling or green culture. another can report on creative projects built on sustainable principles. another can detail bicycling culture in various parts of the world (i.e. Japanese moms)

whose bike are you wearing?
by Alex Williams

2nd cycle - a sense of sustainability
by Wallpaper magazine